For more than 60 years, the Dairy Queen system's recipe for success has been simple. It's been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments. Although much has changed in the world and in the Dairy Queen system through the years, one constant has remained: Dairy Queen stores are still, and always have been, the place to find Little League teams celebrating a victory, business people on their lunch break and families taking time out to enjoy great food and soft serve treats. And, success for the Dairy Queen system is as simple today as it was in 1940. Satisfied customers lead to successful restaurants. Each owner of our independently owned and operated establishments worldwide are committed to nothing less than the slogan "We Treat You Right."